The Smart Vehicle Cash Cow Battle

Information concept: pixelated words data collection on digital background, 3d render

Information concept: pixelated words data collection on digital background, 3d render

More and more, it is being seen that vehicle data collection and its use is a huge potential cash cow to car makers, as well as tech companies like Google who are trying to break into the smart vehicle field. Just recently it was revealed that automobile companies will not share as much data as Google and Apple want from them. The smart cars are already there on the road and through these cars Google and Apple are collecting data from the automobiles.

The hint of not sharing too much data with the tech giants was recently given by the most renowned companies Audi, GM and Ford. What the owners of these companies think is that they might be able to generate huge revenues by introducing a business in the future that revolves around the data collected from smart vehicles.

The manufacturers of the car think that they will not share the data because by using this data they might be able to make billions in the future. We can take the example of Amazon that collects information from its online users and then uses data mining techniques and latest analytical tools to find various patterns in this data. By going deep in this data Amazon is able to know more about its customers and help them in an unorthodox way.

Why is My Data Being Collected to Begin With?

You might be wondering how the data is being collected from cars in the first place. The smart cars have a special system on them that allows the drivers of these cars to use these systems using their smartphones and tablets. For example, if a user wants to play music in his car he would not touch any part of the dashboard on his car but rather use his smartphone or tablet to send the instructions to play music, change music, reduce the volume, increase the volume etc. In addition to that the users will be able to see the maps and use them on their dashboard using their portable electronic devices. There is even more functionality in this.


The same users can use the dashboard of their cars to control their smartphones and tablets. Apple makes iOS, the operating system that runs on Apple devices. Google makes Android, the operating system that runs on Samsung, HTC, LG, Motorola and dozens of other manufacturers’ phones in the world. These are the two operating systems that help electronic devices communicate with the system on smart cars’ dashboards.

Reeling in the Data Away From Google?


Executives at Ford have clearly stated that they will put a limit on the amount of data that they have been sharing with Apple and Google. They wish to earn millions of dollars from the data that is coming from cars’ dashboards – they told it to their investors. People who are deeply into such news have surmised that these companies have gone for such an action because in addition to Google’s driverless cars they believe Apple is about to jump in the automobile industry as well.

Craig Trudell has also made similar claims at Bloomberg by saying that even though Google and Apple have not yet manufactured anything, they are fully ready to make their own four wheeled cars. Google is already doing great with its driverless cars’ project. When Google had just started out on the project of making cars that could run without drivers and that would use softwares to detect their surroundings and avoid accidents there were a lot of security concerns.

However, Google did not hold back and conducted various experiments on the roads to improve its software and prove that driverless cars were a possibility. Google was successful with its efforts and that’s you will soon see Google’s cars running on streets in California. Soon after California people will also see Google’s driverless cars on the streets of Virginia.

About Author


Ehline Michael
Michael Ehline is a prolific blogger on California and international tort law. He has been a guest on CNN, discussed in major news publications like Forbes, Circle of Legal Trust, Personal Injury Warriors, and International Cruise Victims. He has lobbied congress on behalf of injured consumers, served as a United States Marine, and won millions of dollars for his clients. This blog discusses Ehline's insights and musings on all aspects of negligence law as it relates to all things "accidents." Ehline can be reached at (213) 596-9642.